Target CPC & Bid Calculator

Calculate your maximum base CPC bid using the standard PPC formula: Selling Price × Target ACoS × Conversion Rate. This gives you the highest you can bid on a keyword while still hitting your cost-of-sale target. Works for Amazon Sponsored Products, Sponsored Brands, and Google Ads search campaigns.

After calculating the base bid, the tool applies placement and device modifiers so you can see exact adjusted bids for Top of Search, Product Pages, branded terms, competitor keywords, and mobile. Enter your numbers, copy the outputs directly into your campaign bid settings. No signup needed — all calculations run in your browser. By DataBridge Advisory.