Free Tool

Target CPC & Bid Calculator

Calculate your maximum base CPC bid and adjusted bids by placement, device, and keyword type. Built for Amazon PPC and Google Ads.

Selling Price ($)

Target ACoS / Target CPA% (%)

Conversion Rate (%)

Bid Modifiers (%)

Top of Search (Amazon) / Top Positions (Google)

Higher CVR — bid up aggressively

Product Pages / Display (Amazon)

Lower CVR — bid down

Rest of Search / Other (Amazon)

Baseline — no modifier

Branded Keywords

Higher intent — bid up

Competitor Keywords

Lower CVR — bid down slightly

Mobile Device (Google)

Typically lower CVR on mobile

Formula

Base CPC = Selling Price × Target ACoS × Conversion Rate

Adjusted Bid = Base CPC × (1 + Modifier%)