PPC Strategy
Practical Google Ads and Amazon PPC strategy from a decade in the industry. No fluff, no AI filler — just what actually works.
When DSP impressions climb but revenue does not follow, the problem is not performance. A regression-based framework for connecting display spend to real revenue.
The search term report is the most misread report in Google Ads. Here's what it's actually telling you — and what it's hiding.
Broad, phrase, and exact match on Amazon work differently than Google. Here's the breakdown — and the campaign structure that actually works.
