Campaign Budget Pacing Tool

Pacing is one of the most common operational failures in paid advertising — campaigns that underpace end the month with unspent budget, while campaigns that overpace burn through spend too quickly and go dark before the month is over. Both outcomes hurt performance. This tool calculates where your campaigns should be based on how far into the billing period you are, compares that to your actual spend, and flags campaigns that are off track with a daily spend target to correct course.

Enter your monthly budget, actual spend to date, and optional performance metrics (revenue, impressions, clicks, conversions) for each campaign. The tool will compute pacing percentage, remaining daily target, and projected month-end spend. You can add up to as many campaigns as needed and export the full pacing report as a CSV for Google Sheets or internal reporting. On Track is defined as 85–115% of expected spend. By DataBridge Advisory.