Compare your campaign metrics against industry benchmarks by platform and category. Enter your numbers to see how you stack up.
Amazon Sponsored Products · Health & Supplements
Enter your metrics to compare. Leave blank to just view benchmarks.
CTR
Click-through rate
Industry Range
0.3% – 0.8%
CVR
Conversion rate
Industry Range
8% – 18%
CPC
Cost per click
Industry Range
$0.4 – $1.2
ROAS
Return on ad spend
Industry Range
3x – 7x
ACoS
Advertising cost of sale
Industry Range
14% – 33%
Note: Benchmarks represent typical ranges based on industry data and are directional. Actual performance varies by product, price point, creative quality, and competitive landscape. Use as a guide, not a target.
