PPC KPI Benchmark Tool

Knowing whether your campaign metrics are strong or weak requires a reference point. A 2% CTR on Google Search is poor for supplements but acceptable for electronics. A 25% ACoS is fine for a high-margin beauty product but potentially unprofitable for a low-margin home goods item. This tool provides platform-specific, category-specific benchmark ranges for the five KPIs that matter most: CTR, CVR, CPC, ROAS, and ACoS.

Select your advertising platform and product category, then enter your own metrics to see whether each one falls within the typical range, below it, or above it. The color coding accounts for directional context — a below-benchmark ACoS is a positive signal, while a below-benchmark ROAS is not. Use these ranges when setting initial targets for new campaigns or when evaluating whether an underperforming campaign is a real outlier. By DataBridge Advisory.